December 1, 2014


 A group project for Brand Managing class, consist of four people to create and develop a brand.


Pasir (Indonesian language; means "sand" in english) is ready-to-wear line that offers a unique yet sophisticated beach wear designs. Inspired by the smell of the warm sea breeze and the sound of crashing waves, Pasir has that modern tropical vibes that allows the market to feel confident and happy embodied in each one of the r...

November 23, 2014


My press release kit for Communication Mix project. Press release is a written statement about an event created by PR of a brand directed to members of media such as magazine, digital media, and bloggers. The goal is to gain attention of those media that can get your company coverage in publications. Editors and reporters get hundreds of press release a day, so i have to make sure mine is stand out.



September 4, 2014

 Project for Visual Merchandising class.

1. Window Display for Kate Spade New York. We had to choose a movie inspired theme. Big colourful flowers, a key hole, and green grass.. described Alice in Wonderland perfectly. It fits the brand nicely because Kate Spade is famous for it's colourful and unique products.

2. Window Display for Benefit Cosmetics' Travel Kit. With dreamy clouds made of cotton balls, a travel suitcase, and...

August 31, 2014

Project for Trend Analysis class with my group (a group of three). The task was to interpret the song and music video of "The Boy from Ipanema" by Diana Krall into a magazine fashion spread by incorporating tie dye as the main trend. So we came out with a tie dye photo shoot with beach vibe.


August 25, 2014

Project for Trend Analysis class to analyze a current trend and create a magazine layout for it. 


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March 5, 2016

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