PASIR beachwear

A group project for Brand Managing class, consist of four people to create and develop a brand.

Pasir (Indonesian language; means "sand" in english) is ready-to-wear line that offers a unique yet sophisticated beach wear designs. Inspired by the smell of the warm sea breeze and the sound of crashing waves, Pasir has that modern tropical vibes that allows the market to feel confident and happy embodied in each one of the range of products Pasir has to offer.

We designed, select the prints and fabrics for our swim wear, created the costing, collection plan, PO form, calendar timeline as well as the business plan such as promotion, pricing, selling strategy, and lookbook.



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