Jacket Required is an invitation only premium menswear trade show in London. It's open exclusively to buyers and members of the press. Consist of an international line-up of contemporary casual wear across apparel, footwear, accessories and lifestyle product over two floors at The Old Truman Brewery on 3 & 4 February 2016. Some of the brands are Hype, HUF, Billionaire Boys Club, Cheap Monday, Herschel Supply Co., and so on.
I am lucky enough to have the chance to go there because the brand I do an internship with, G.H. Bass had a booth. It is important for brands, whether it's big or small, being present at a trade show. It gives them a powerful platform for meeting potential buyers or customers, create a brand awareness and building a more established brand.
Going to a trade show is perfect to gain knowledge and exposure to new people, new trends, new products, new business, and new ways of thinking for my own success. Also.. I’m wearing G.H. Bass loafers. :)